Intelligent express cabinet boosts "last mile"
Intelligent express cabinet boosts "last mile"
The “last mile” is the “difficult” link in the express delivery business, where the scene is the most complex and the service is the most difficult to standardize.
According to the "13th Five-Year Plan for the Development of the Postal Industry", the volume of express delivery is expected to reach 70 billion in 2020, and the compound growth rate of express delivery will be 19.5% from 2018 to 2020. The future business volume will be given to logistics. The end brings great delivery pressure. At the same time, after Jingdong Logistics launched the “Jingzhida” service, Tmall and rookie opened real-time logistics services such as 30 minutes, 1 hour, 2 hours, and flash delivery to provide 60-minute citywide delivery service. It has spawned more market segments and increased the complexity of the end environment.
According to data from the Ali Research Institute, among the e-commerce logistics personnel in China, the proportion of couriers in 2017 was as high as 58%, and the terminal distribution was a labor-intensive field. According to the current distribution efficiency calculation, the courier gap will be around 1 million in the next three years, and the average working time of more than 80% of couriers is more than 8 hours. The e-commerce promotion season is over 12 hours, and the work intensity is already saturated. . At the same time, according to the data of the China Consumers Association, 32.3% of the users waited for the courier to pick up the parcel for more than 3 hours, 59.5% of the users will encounter the courier when they are not at home, and 44.8% of the users think that they are waiting. The courier sent the pieces too long. The misdelivery, misplacement, missed, lost, etc. of the shipment are also the main pain points to reduce the user experience.
Facing the complex environment of “last mile”, the intelligent express cabinet as the “last mile” solution of the express delivery industry came into being, and its market scale climbed under the dual push of demand and capital.
The rapid development of intelligent express cabinets is due to the fact that they bring almost immediate benefits to users, couriers and communities. According to iResearch, the time for users to use smart courier to pick up parts is generally concentrated at 18~22 points, and most couriers will not send pieces during this time. The smart courier just solves the problem of mismatch at this time. At the same time, the user's evaluation of the timeliness, convenience and information security of the intelligent express cabinet is also good; the intelligent express cabinet also solves the work difficulties of the courier, and the courier can reasonably according to the number of shipments and the delivery location. Plan time, and effectively avoid the problem of waiting and repeated communication time caused by the recipient not at home, improve the delivery efficiency of the courier, and even expand the radiation radius of the service to improve the income level of the courier; In other words, the introduction of intelligent express cabinets upgraded the public infrastructure, and the property can also improve service levels.
However, the high cost of intelligent courier cabinets is also an indisputable fact: in terms of revenue, the market charges different fees to the courier to the consumer or courier. Consumers believe that they have already paid the corresponding freight when they purchase goods online; and the cost of couriers paying no more than 3, 5, and 1 yuan for different sizes of express delivery is already the limit; in terms of cost, there is currently one on the market. The cost of the intelligent express cabinet is about 18,000 yuan to 60,000 yuan, and the annual operation and maintenance cost can reach 100,000 yuan.
At present, the smart express cabinet market mainly has three forces: express department, e-commerce department and third-party enterprises. Express delivery is represented by China Post Express and Fengchao. Taking Fengchao as an example, Tencent Excellent has provided three major supports for Fengchao – real-name certification, face-nuclear and face retrieval, which will allow Fengchao to cancel the current import mailing code. You need to scan your face to complete the operation. Up to now, Fengchao's intelligent express cabinet has covered 75,000 communities in more than 100 cities across the country. The number of users exceeds 130 million, the number of express cabinets exceeds 100,000, and the average daily parcel handling capacity exceeds 9 million. The leading position of the industry; the representatives of the e-commerce department are mainly the self-receiving business of the rookie, Jingdong and Suning. At present, the number of express cabinets in the e-commerce department is relatively small, and the publicity is not great; the representative brands of third-party enterprises include Jiangsu Yun Cabinet, Shanghai Fuyou, and Rishun, etc., mainly in the market segment and local market. In October 2016, CIMC e-Stack, Fuyou Incoming Treasure, and Cloud Cabinet formed the Winning Alliance. The number of courier outlets in the three companies exceeded 60,000. In September 2017, Fengchao acquired CIMC e-Stack, from which the third-party intelligent express cabinets retreated to the edge.
Among them, compared with Fengchao, China Post Express has a strong resource advantage in the promotion of intelligent express cabinet business: First, China Post has always shouldered the heavy responsibility of universal service, and China Post Express has upgraded the traditional letter box to smart. The letter box, which constitutes the "24-hour convenience service = smart express cabinet + large-scale cabinet + small yellow tube + smart letter box" mode, will produce the effect of "1+1> 2"; There is a rookie network, which can be connected to the Ali e-commerce platform, providing dispatch and mailing services to all courier companies, and ensuring business expansion. Third, because the smart courier cabinet is closer to the strategic layout, not the for-profit project, so China Post Express has a strategic background in the background of state-owned assets. Fourth, in terms of in-depth community and service improvement, the existing functions of the property are mostly limited to security, facility maintenance, garbage disposal, etc. Cooperation with China Post Express is expected to create property management and the new situation of service.
